The Place Mall
This is the newest mall I saw which looked so luxurious. I guess they want to market the Class A B of Beijing. The Place is located near Silk Market. It tends to market to Class A B of Beijing. The magnificent grandeur design is something to be excited about. Top that with a huge atrium where you can stroll around on a sunny day.
I remember seeing the huge Zara store (first branch in Beijing) so I went in to take a look. There’s not many people during weekdays but I’m sure this mall will be a hit to shoppers because of the quiet ambiance.

This new Beijing landmark, with its striking projection screen, will house Spanish fashion chain Zara and Canadian shoe retailer Aldo’s flagship store. Other outlets include Potato & Co., Folli Follie, Miss Sixty, Energie, Adidas, MAC makeup, Promod, Jessica, Chaterhouse and the Swiss Perfumery Shop. Clothing
from: That’s Beijing

9A Guanghua Lu, Chaoyang District
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Phone 8595 1755/6
Hours Daily 10am-10pm














May 24th, 2007 8:15 am
that’s a really grand looking mall.. but I think it was made exclusively for the big (=expensive) fashion outfits, right? the architectural design is amazing.. the red lighting effect is awesome
June 23rd, 2008 12:07 am
The best time to visit here is in the evening when it looks really wonderful all lit up. (North from World Trade Center).
February 9th, 2009 10:07 am
I walked around hare all morning. I enjoyed the quiet shopping and beautiful ambience. The are lot’s of areas for children to play in. It made me sad that I didn’t bring my 2 year old. It has a vast amount of area outside for kids to run around too. The shopping was a bit on the expensive side. Window shopping was fun. There is a food market in the basement that makes it convenient if you’re staying in the area.
March 19th, 2009 8:09 am
[...] huge suspended LED screen forms the centerpiece of The Place in Beijing’s central business district. The screen is a massive 250 metres long and 30 metres [...]
April 24th, 2009 9:35 pm
There is a high-end buffet at The Place called Golden Jaguar. They got food from everywhere. Through the window you will be able to take a close look at the LCD, but you’ll have to reserve the window seats in advance.
Gotta tell ya I miss Beijing… I live in the US, and I think it’s boring here.
June 27th, 2009 1:47 pm
i didn’t get to visit this again during my last visit, though i saw a pretty new mall called the village
http://www.beijingtravelbug.com/the-old-and-the-new/