I’ve noticed a lot of consumer goods bombarding people about the coming Beijing Olympics. I, for one, didn’t notice it’s already JULY! 1 month to go and it’s the Olympics already. I passed by Mcdonald’s yesterday and noticed they are promoting engraved logos of Beijing Olympics.

Then while I was browsing on the other Beijing Olympics sponsors, I saw that Coca Cola also got to be one of the primary sponsor. (sure will boost their positioning again!)